About Us

Our Story

We want to be your partner.

After spending seven years in the energy industry one thing was clear; most people are overpaying for their electricity and natural gas. We realized we could do better and help take some of extra cost off people’s utility bills. We are a privately owned business founded by a husband and wife team. We’re currently based in Rochester, NY, but have lived in Pittsburgh (we put fries on our salads,) and (*clap clap clap clap* deep in the heart of) Texas and loved it all. Our small team means we lead with our personal values and attention and our low overhead means savings we can pass onto you directly. 

We use our industry connections and collective business buying power to ensure you get the best possible rates on your energy, no matter what size you are.

Our Team

photo of CEO Alexis Annechino

Alexis Annechino

Co-Owner & Chief Executive Officer

Alexis has been in business consulting, sales, and customer service for 7 years. She has worked in a variety of industries from energy to relocation. She is also an entrepreneur and is the primary owner of 2 small businesses. She fully understands the energy and passion required to run a business and she knows that saving a little money on your utility bills can really help your balance sheet. She is open, honest, and strategic. She is the perfect person to go to if you have contract questions or need advice on how your energy costs affect your business.

photo of COO Chris O'Brien

Chris O'Brien

Co-Owner & Chief Operating Officer

Chris has been in the retail energy industry for 7 years. He has experience working for a large brokerage as well as working directly for a supplier. He specializes in pricing, which means he knows exactly what energy costs and why it costs that much. He is exactly who you want on your side when you are negotiating a new energy contract with a supplier. He is transparent, reasonable, and analytical in his approach. He is the perfect person to go to if you have technical questions or need advice about a rate.